Popular engagement and loyalty platform Punchtab has unveiled a new digital destination designed specifically for marketers.
The destination, called Engagement Hub, allows marketers to engage consumer segments across channels, as well as bring together paid, owned and earned media assets in one place. Through the platform, marketers can capture incentivized and organic engagement from any program, campaign or channel.
It is also important to note that the platform enables users to adjust individual incentive features, which can help brands ease customers through the purchase funnel. Plus, Punchtab offers data and insights through the Engagement Hub so that brands can track consumer behavior in order to optimize future campaigns.
"Traditional programs and campaigns often create great user generated content that gets lost. With Engagement Hub the content is moderated, featured, and used for acquisition, deeper engagement, increased sharing and connecting a community," said Ranjith Kumaran, founder and CEO of PunchTab. "Marketers can capture both organic and incentivized engagement, and easily identify user segments, something we believe will make this product an asset for our CPG and retail customers in meeting business goals and getting the most out of their marketing spend."