Smarter E-Commerce for Marketing-Minded Retailers

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Cloud-based e-commerce solution ChannelAdvisor has rolled out its Spring 2014 release and it's adding several interesting features to the already high-utility platform.

ChannelAdvisor now offers support for Google Merchant promotions (enabling advertisers to advertise special offers with Google PLAs), and it's new Portfolio Bidder provides bid predictions to help maximize revenue from e-commerce-focused advertising. Additional noteworthy features of the Spring 2014 release include:

- A new PriceWatch feature keeps an eye on retailers' Amazon products and reprices in near-real-time.
- The Proximity Order Routing feature now allows retailers to fulfill orders from the distribution center closest to the customer.
- Retailers can use the Amazon Product Matching Error Resolution feature to map products to Amazon's catalog.
- Merchants using Shopify in offline stores have the ability now to merge online channels with Shopify's point-of-sale system.

“In our ever-changing industry, the only way for retailers to stay ahead is by working smarter, not harder, and the 2014 Spring Release offers features to do just that,” said ChannelAdvisor Vice President of Product Management Link Walls. “It’s our job to deliver the tools necessary to simplify the online selling process, and our new functionality allows retailers to improve core strategies and processes to make the most of every e-commerce opportunity.”

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