IBM Advanced B2B & B2C Capabilities with Silverpop

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In one of the biggest marketing automation plays of the year so far, IBM has announced an agreement to acquire Silverpop, a software provider of cloud-based personalization solutions.

"The acquisition of Silverpop turbocharges IBM's ability to put the customer at the center of any organization," said Craig Hayman, GM, Industry Cloud Solutions, IBM. "Now, nearly any marketing, commerce or customer service professional from any business will have the ability to deliver the kinds of personalized customer experiences that make a measurable impact on the brand experience and the bottom line."

Silverpop extends IBM's client base to power the marketing capabilities of 8,000 organizations in more than 50 countries around the world.


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