Tremor Video is looking to take the hassle out of optimizing video ad campaigns for multiple devices.
Using the company’s VideoHub technology, Tremor Video helps advertisers reach their goals by programmatically delivering optimized ad campaigns to viewers wherever they are watching videos online, including desktops, tablets, smartphones or connected TVs.
It is important to note that Tremor Video’s optimization is completely automated, which means users don’t have to predict how much of their budgets should be allocated to each screen. Rather, they can set a campaign goal and let the technology deliver the campaign across devices.
“As device fragmentation continues, it’s hard for marketers to know how to best allocate their budgets across devices. And once they finalize a plan, the process of implementing cross-screen campaigns is fraught with operational inefficiency,” said Lauren Wiener, global president, sales and marketing at Tremor Video. “This new all-screen solution, powered by our patented technology, guarantees marketers the seamless real-time optimization of their campaign’s impressions and reach across all devices.”