Cloud-based video service Brightcove has released a several new products that will enable enterprise marketers to drive additional performance from their video initiatives.
Brightcove’s Video Marketing Suite consists of the Brightcove Video Cloud online video platform and Video Cloud Live, Brightcove Gallery (see video below) and a number of marketing automation software integrations, including a new Cloud Component for Oracle Eloqua. The BrightCove Gallery is essentially a portal which boasts some built-in SEO features, a responsive design, social sharing and conversion tools, enabling marketers to create their own video channel, launch product showcases, build even microsites, even provide customers with a video support center.
"The digital marketing space is evolving and expanding rapidly, with marketing budgets reallocated from traditional advertising models to experience and content-driven marketing," said Steve Rotter, vice president of marketing at Brightcove. "Brands are becoming digital publishers, creating original content to attract and retain customers, and video is a crucial part of their marketing mix. With today's announcement, Brightcove is making it easy for marketers to utilize video as part of larger campaigns with a single, unified interface that supports new discovery, delivery and conversion models."