Video is a powerful medium, but it takes an immense amount of work to get a finished product; much less a finished product that you can be proud enough of to show off to prospective customers and existing clients, and one that is effective in generating a conversion.
In addition, the fact that video now plays a central role in Google 'Universal' search results means that if your enterprise is not producing at least some content in a video format, you're simply not maximizing the opportunities available and may even be falling behind.
Those that realize the need for video content but don't want to spend tens of thousands of dollars on video equipment, editing software, or another employee to manage it all will be pleased to discover that there are many available solutions, including those on Website Magazine Micro-List of Video Solutions for Web Workers
This free Mac and Windows download provides a great way to record screencasts quickly. The best part however, might be that it also serves as a tool to build animated gifs.
This popular cloud-based video creation service can produce videos from photos, other clips, and music. Animoto is deal for those seeking more creative expressions.
A powerful animated video creation platform that is ideal for the enterprise marketing department, with an easy drag-and-drop editorand powerful scripting and storyboarding features and functionality.
Similar to what's available with Animoto, the free Stupeflix video offers some decent features including the ability to import from various services including Facebook, Instagram, Flickr and others.
Similar in digital nature to GoAnimate, Wideo (free) makes it possible to quickly and easily create animated slideshows with your product information.