One of the most dangerous things you can do to your email list is to not engage in regular purges of inactive or non-responsive recipients. Failing to clear out the non-clickers and dead addresses results not only in low performance metrics from a marketing standpoint, but the poor deliverability rates you likely experience could be causing long term damage to your brand.
EmailAnswers.com, a provider of email list cleaning and validation services, wants to make sure email marketers aren't sending to undesirable or invalid email addresses and has launched Purelist, a real-time email list cleaning service web application.
Purelist scrubs and cleans a sender’s existing email list, keeping email databases up to date by identifying and purging bad, dead, seed, honeypot, duplicate, spam seed, BOT, disposable and known undeliverable email addresses, as well as specific keywords and throwaway domains. Purelist compares customer provided email data, in real-time, to 100+ million email addresses maintained in its email database.
“There are a host of different variables that can play a role in delivering your email marketing messages to a user’s inbox, with the most important aspect being sending to a valid and deliverable email list," said Serena Paul, Managing Director of Email Answers “We designed and developed Purelist to meet an untapped need for an affordable, real-time email list cleaning web application that didn’t exist.”