Monetate is helping enterprises take control of their testing initiatives, as the company has launched a new enterprise-level, self-serve A/B/n and multivariate (MVT) testing solution.
The new solution, dubbed Monetate for Testing & Targeting, gives marketers the ability to target and segment visitors at high volumes. Through the solution, marketers can make sure every message is relevant, as well as test the positive and negative business impact of messages by tracking in-session user behavior and combining that data with real-time conditions like weather and location.
“With Monetate for Testing & Targeting, we’re bringing enterprise-grade testing to the masses with unmatched scale, efficient workflow and rigorous security,” said Bruce Ernst, vice president of product management, Monetate. “Whether a marketer is running two or two hundred tests, it doesn’t matter – execution is just as easy, campaigns remain within marketing and no additional resources or IT involvement are required. Sophisticated management features, such as role based access, ensure campaign workflow is always optimized.”
Monetate for Testing & Targeting was designed to enable marketers to create, deploy, learn and adjust experiments all in one place. Plus, the solution’s analytics tool helps marketers evaluate experiments, view performance analytics in one dashboard as well as define and track standard or custom KPIs. Ernest also noted that Monetate for Testing & Targeting is a secure solution, enabling marketers to implement tests without having to worry that the tests will be exposed to competitive marketers.
“We recognize that every marketer’s goal is to deliver one-to-one personalized experiences for their customers, but everyone is at a different stage in this journey. Monetate for Testing & Targeting takes aspects of our industry-leading personalization platform and consolidates it for the testing user,” said David Brussin, co-founder and CEO, Monetate. “Monetate for Testing & Targeting offers key functionality to help companies of all shapes and sizes begin immediately using A/B and MVT testing in their website optimization efforts.”