Eighty-six percent of marketers have liked a brand on Facebook, compared to 58 percent of average consumers. For this reason and others, marketers are some of the more sophisticated Internet users, and companies offering B2B products or services are struggling to meet their demands.
This is one of the reasons a new integration between Viralheat, a provider of enterprise social media monitoring and management software, and SugarCRM, a leading customer relationship management software, is one companies should consider.
The Viralheat-SugarCRM integration securely connects Viralheat users to their Sugar accounts, so they can create and manage leads harvested from their social media channels and generate activity records to track the lead through the sales process. This integration also includes the ability to export leads and assign a priority level for action by the appropriate sales or customer service agent.
"The continuous challenge for all B2B marketers is to identify prospects and engage with them as fast as possible — ideally within minutes of identifying a hot lead on social media channels," said Jeff Revoy, Viralheat CEO. "By connecting Viralheat with SugarCRM, sales and marketing teams can tap into social data and use the power of predictive social analytics to boost sales and customer engagement."