Compare Metrics is pushing online shopping experiences to the edge – rebranding its two-year-old company as Edgecase.
The new Edgecase named originates from the company's expanded vision and platform capabilities and is inspired by the reality that every shopper is indeed an “edge case,” with unique needs, desires and thinking.
Along with the rebranding, Edgecase (formerly known as Compare Metrics, of course) has launched its new Adaptive Experience Platform, which includes new features elevating the experience to meet shopper expectations, including “More Like This” advanced visual navigation, the unique ability to designate “Nice to Have” attributes along with “Must Have” attributes, as well as near instantaneous re-sorting of product options when the shopper expresses any preference.
Top retailers like Crate & Barrel, Urban Decay and Rebecca Minkoff collaborated on the new Adaptive Experience Platform.
“We’ve been incredibly pleased with the results our platform has driven thus far, and we have a bold vision to continue helping retailers create discovery experiences that feel modern, intelligent and relevant to every single shopper,” said Garrett Eastham, CEO, Edgecase. “We’ve heard directly from shoppers that even the best online discovery experiences today simply feel ‘old school’. We’re thankful to be working with innovative retailers to bring a fresh new approach to the market through our latest technology.”