Eighty-four percent of chief information officers (CIOs) count mobile solutions as a critical investment to get closers to customers, and even more (94 percent) rank mobile apps as crucial to their digital marketing plans.
What's more by 2020, there will be more than 200 billion connected devices in use, which gives Internet professionals the means to access business information wherever they are. Clearly, the enterprise is on the move, but most companies don’t understand the greater opportunity that exists by incorporating mobile into the way people work, collaborate and innovate - in turn, empowering employees to become individual enterprises - according to IBM.
"Currently most enterprise mobile use has been restricted to email, calendaring and instant messaging," said Saul Berman, vice president and chief strategist in IBM Global Business Services. "Consider how combining mobile devices and cognitive analytics can completely transform how we work, industries operate and companies perform. Getting started with this new imperative requires leaders who can define what this journey will look like and champion a call to action."
A new report released from IBM provides guidance for businesses on how to unlock the potential of enterprise mobility by empowering employees with the tools they need to make decisions, collaborate, transact and innovate in entirely new ways. In short, the report emphasizes how the power of analytics-driven mobile strategies can redefine businesses and how work gets done.
IBM, which of course has an extensive analytics portfolio that spans research and development, solutions, software and hardware, believes a successful mobile initiative will “allow employees to access relevant information and insights when and where needed, as well as the ability to address a critical industry pain point or create fundamental new value; weigh outcomes using analytics and data streams; and focus on leading edge features of innovative mobile devices.”
IBM also details the need for security (by employing centralized device management and security to overcome the fragmented device platforms resulting from existing "bring your own device" programs), connectivity (by minimizing platform complexities introduced with 'always-on' mobile networks in conjunction with flexible architectures that can easily incorporate changing components) and more.