There's a place in the digital ecosystem for very simple solutions that enable anyone, regardless of experience, to build websites. While these platforms do provide the essential experiential elements in many cases, they tend to leave a lot to be desired when it comes to the final product in a visual sense.
Solutions including Wix, Yola, SquareSpace, and even those provided by GoDaddy or other web hosting and domain registration providers, are excellent at simplifying the process of creating a working website (e.g. through drag and drop elements), but there is almost always an interest on the part of users of these services in going beyond at some point and engaging in granular customization of their site - in both design and functionality. While third-party integrations are often available through these providers to build a website with specific functionality (a good example of this is the recent integration of event planning platform Moment.me with website builder Wix) most still fall short when it to creating a unique design experience. That's changing as technology services learn to package technology that enables users to build Web experiences in a more simple and intuitive way.
One of those new services is Oxxy, which recently emerged into public beta, and it possesses some interesting design customization options worthy of note. In addition to offering a set of rather basic HTML5 templates (primarily for standalone sites), Oxxy differentiates itself by providing a rather powerful and sophisticated style editor that provides a design environment similar in many ways to established UI/UX experiences like those such as Adobe Photoshop/Illustrator/Gimp providing a simple development experience- excellent for beginners and useful for the more advanced user.
Millions of business in operation today use basic site builders which means it is important to continually keep in the know about new services and what they might be able to offer. While the solution a long way to go in a few areas, namely integrations, those seeking a straightforward, customizable site builder, should add Oxxy to their list of potential candidates.