Digital marketing software Cake has announced a new release of Cake for Networks, an SaaS-based affiliate data tracking and analytics solution with some much improved reporting and attribution capabilities.
The updated system offers much improved network management, enabling the use of one tool to manage an entire affiliate network program - from tracking and analyzing results, to providing creative and optimizing digital marketing spend. The new system also offers extended attribution capabilities which should help marketers move beyond just first- or last-touch attribution to additional models such as engagement, linear, time decay and custom, allowing them to more properly allocate digital spend.
"Committed to fostering innovation and growth in the affiliate industry, we continue to push the boundaries of marketing technologies," said Dave Stewart, Chief Technology Officer of CAKE and Accelerize. "Digital marketing based on performance metrics is increasingly important, and many forward-thinking organizations are tracking vast amounts of data in CAKE. With CAKE for Networks the company is applying everything learned from years of experience, to once again transform the way digital marketers track, attribute and optimize data."