There are an endless supply of methods that digital brands can use to deepen engagement with consumers, but quiz platforms have consistenly caught the attention of these companies and their users.
Qzzr, creator of an interesting new quiz platform - check out a video here - that (as you will soon see) is definitely worth a closer look, recently emerged from stealth mode after a five-month limited pilot phase (Website Magazine actually covered the early release of Qzzr back in March 2014). The company also announced it raised $2 million in seed funding to expand its platform, accelerate growth and broaden adoption. Kickstart Seed Fund led the investment, with additional participation from Pelion Venture Partners, Peterson Partners, RPM Ventures and angel investors.
The platform is unique in that it enables both individuals and companies to create mobile-first, responsive, online quizzes quickly, post them anywhere on the Web and even track the results. Qzzr believes its early success stems from the system's ease of use and capacity for tying quizzes to measurable business results, such as social traffic and lead generation. The company offers a free version, with paid tiers for marketers, agencies and publishers that include enterprise-level, white-label solutions.
“Our backers recognize that online quizzes are increasingly being used by publishers and marketers to engage users in self-discovery and convert increased traffic and engagement into real business results," said Josh Little, founder and CEO of Qzzr. "We have high expectations for continued exponential growth as we expand Qzzr’s capabilities and user base.”
During its limited pilot, Qzzr has already seen the creation and deployment of upwards of 20,000 quizzes on a variety of topics, which have been taken millions of times acording to the company. Qzzr has experienced 330 percent month-over-month growth during its limited pilot phase and counts some impressive companies as clients including ESPN, Yahoo!, Reddit and College Humor releasing quizzes.
“Qzzr has found a scalable way to monetize one of the hottest trends in our social, mobile-centric world,” said Gavin Christensen of Kickstart Seed Fund. “Qzzr is revolutionizing social engagement through quizzes, and we’re excited to join Qzzr, another great company in Utah’s burgeoning tech scene, as it moves from stealth mode into full throttle.”
“We help companies get similar results to those of powerhouses like BuzzFeed and The New York Times that have built have their own internal quiz tools,” said Owen Fuller, chief marketing officer at Qzzr. “The majority of the most shared articles on the Web so far this year have been quizzes, as was the most popular story on NYTimes.com last year. With Qzzr, now anyone can tap into the unrivaled power of quizzes to engage, drive traffic and generate qualified leads.”