For information publishers there are two objectives that sit above all others: create excellent content and continuously expand your reach.
To help publishers achieve their objective of expanding their reach, AddThis offers many tools designed to help publishers garner as much visibility as possible.
AddThis, a content sharing and social insights platform, has announced the release of a new WordPress plug-in designed to complement the latest enhancements to the AddThis Pro content engagement platform.
Through the new WordPress plug-in publishers will be able to access and manage the entire suite of AddThis widgets including their social media, conversion and analytics tools. With these tools publishers will be able to promote their content to more than 330 social networking and bookmarking sites like Facebook and LinkedIn, recommend content to visitors to help keep them on their site longer as well as leverage conversion tools like email subscriptions and even registrations.
To access the widgets, publishers must go through the enhanced AddThis analytics dashboard. The dashboard allows publishers to easily discover which of their pages are performing and underperforming as well as how visitors are interacting with the content on each page.