Email marketing automation provider dotMailer has released a series of updates to its Magento extension designed to help retailers drive engagement and loyalty.
The updated plugin most notably offers retailers the ability to integrate ecommerce customer data with email marketing data (dotMailer functionality is essentially made available directly within the Magento console), enabling retailersto create email marketing campaigns, administer contacts and design automation programs within the same environment as they manage their merchant functions.
Magento and dotMailer users that deploy the module/plugin also gain access to a full suite of transactional emails, as well as the ability to build loyalty programs thanks to an integration with rewards platform SweetTooth.
"These latest developments will transform the way some of the world’s top retailers do business," said Ben Staveley, Head of eCommerce at dotmailer. The seamless transfer of data between the Magento and dotmailer platforms will bring users increased average order values, increased frequency of purchase and ultimately enhanced revenue.”