Small business owners are so busy with day-to-day tasks that it can be difficult for them to find time to focus on marketing campaigns. This is not only the case for independently owned SMBs, but also for franchisees, who, in addition, are required to maintain certain franchise guidelines within their marketing campaigns.
This is where platforms like FranConnect come in handy, which is a provider of franchise management systems. According to FranConnect Founder and CEO Amit Pamecha, FranConnect is a leading provider of marketing and franchise management systems.
“We provide solutions that help franchisees manage their Web presence and help franchisors manage their operations,” said Pamecha.
In fact, with FranConnect’s Zcubator platform, franchisors can provide franchisees with a marketing system that can help them with lead generation and nurturing initiatives, as well as tools for managing customer satisfaction. For example, Zcubator offers an application that provides microsites to franchisees so they can have their own static website. With this application, franchisees can manage their own customized websites, while franchisors can still maintain control over content layout and graphics.
Moreover, Zcubator offers applications for PPC management, as well as applications that provide franchisees with their own Facebook business page, Google My Business page and online directory listings management. In addition, with Zcubator’s social media management tool, franchisees have the ability to monitor and post content, while franchisors can also post content across locations in less than a minute. It is also important to note that Zcubator has the ability to integrate with the platforms or solutions that brands are already using.
“Very few people are able to pay the proper attention to (marketing),” said Pamecha. “One of the problems we are trying to solve is to work with the reality that businesses have little time for managing their marketing and their websites, and just having solutions thrown at them is not enough because the small businesses really don’t have time to understand and leverage those solutions.”