Users of customer experience optimization platform Optimizely have a new capability that enables them to deliver weather-based online experiences.
Weather marketing platform Skymosity has released an add-on for the Optimizely platform that makes it possible for marketers to deploy weather-based email triggers as well as site targeting (personalization) based on the weather. Optimizely customers can personalize their website based on real-time weather conditions and temperature ranges, displaying different content to optimize users' website experience. The add-on can also be used to create weather-targeted A/B experiments.
“We are thrilled to be partnering with Skymosity and to now offer weather-based targeting options for our users,” said Nate Leung, Technology Partnerships, Optimizely. “Our growing customer base requires the best features so they can truly maximize the on-site experience. Skymosity’s weather add-on helps us to continue evolving our world-class product.”