As businsses look for new ways to connect with consumers one of the most popular and effective techniques being used is personalization.
Optimove, a provider of automated retention marketing solutions, has recently announced that it has added real-time marketing capabilities to its retention automation platform.
Now, marketers will be able to automatically deliver highly personalized and relevant messages to individual consumers based on real-time activity triggers. In order to use the new messaging capabilities, businesses simply select which offer or message to deliver to each consumer person using Optimove’s customer modeling technology and choose an event or activity that will trigger the message. Businesses can personalize each message based on an individuals purchase history, lifecycle stage as well as predicted future value and many more factors.
“One of the holy grails of personalization is the ability to implement real-time, data-driven customer marketing,” explained Optimove CEO, Pini Yakuel. “By building into our customer retention software a complete, end-to-end system for real-time personalized messaging, we have not only taken another great stride towards achieving the ultimate retention marketing solution, but we’ve also become the first platform to offer real-time retention marketing in such a sophisticated and easy-to-deploy manner.”