Search Optics is shedding light on its success in 2014, as the digital marketing provider revealed that it saw 60 percent year-over-year (YoY) growth last year.
According to Search Optics, this growth can be attributed to the successful launch of its Blueprint Platform, international expansion and recent acquisition. For starters, the Blueprint Platform enables companies of all sizes to quickly build their online and digital presence across desktops, tablets and mobile devices via responsive Web techniques. Large automotive manufacturers and dealerships, including Jaguar and Land Rover North America, adopted the Blueprint Platform to bring the traditional car buying experience online. With the platform, both Jaguar and Land Rover were able to build their online Web presence to support certified pre-owned inventory sales for hundreds of dealers across the U.S.
“It’s been a banner year for Search Optics, and we’re looking forward to continuing our rapid expansion. Throughout, we’ll remain committed in our focus on developing and deploying effective, tailor-made digital marketing products that support our clients’ business objectives and provide a high return on investment,” said David Ponn, CEO of Search Optics.
It is also important to note that Search Optics completed its first acquisition in 2014, purchasing DigiGo, which is an automotive website design, social media and SEO business. As a result of the acquisition, Search Optics grew its employee base by 15 percent and extended its presence in the automotive market. In addition to the launch of its Blueprint Platform and acquisition of DigiGo, Search Optics opened a new office in San Diego and Orange County, as well as expanded its Detroit headquarters and its presence in Toronto, Montreal. In 2015, the company is also growing internationally, as it plans to expand into South America with the addition of an office in São Paulo, Brazil.