Customer relationship management (CRM) solutions are proving to be fundamental to the effective operation of digital enterprises today. What those recognizing the trend quickly realize when exploring their options, however, is just how darn expensive some of the systems can be.
There are, of course, numerous inexpensive (and still powerful) solutions, and one of the top providers completely retooled its free offering to give those currently in the final stages of their CRM decision an added incentive to give its system a go.
Zoho recently expanded its Zoho CRM Free Edition, for example, making it available for up to ten users. That's significant because companies with ten or fewer employees make up more than 90 percent of U.S. businesses.
The software provider added several other features to the free edition of its cloud-based CRM, releasing a document management module for sharing proposals, security administration capabilities, and support for up to 25,000 customer records (far more likely than are needed by most small businesses).
“Over the past decade, CRM software has become one of the most critical applications for businesses of all sizes. Yet, the majority of CRM solutions do not meet the price or ease-of-use requirements of many small and medium-sized businesses (SMBs),” said Zoho Evangelist Raju Vegesna. “To fill this gap, ten years ago, Zoho launched Zoho CRM Free Edition, which offered a feature-rich CRM for up to three users free. Today, we renewed our commitment to SMBs by expanding the Free Edition to an unprecedented ten free users.”