Podcast directory Blubrry is introducing a new set of tools to help its publishers drive subscriptions.
The new tools, offered through its PowerPress podcasting plugin, enable content creators (podcasters) using WordPress to provide a more unified podcast subscription experience. The new tools provide a how-to-subscribe page with customizable instructions, one-click subscribe options (Windows, MAC, iPhone/Ipad, Android supported), support for iTunes affiliate links and more. The The new subscription tools within the PowerPress podcasting plugin also use responsive design so are mobile ready and can be displayed anywhere.
“These tightly integrated tools alleviate the hassle of subscribing to a podcast,” explained Todd Cochrane, CEO of RawVoice, Blubrry’s parent company. “Up until today, subscribe options from podcast website to website were inconsistent or, in most cases, nonexistent. Our new subscribe tools standardize and streamline the process.”