Open source e-commerce software PrestaShop is giving the 200,000 stores on its platform the ability to engage in loyalty marketing on the Web.
Through a partnership with LoyaltyLion, PrestaShop merchants will be able to create a loyalty program that rewards points for purchases, shares, referrals and signups. Customers can then redeem the points for store vouchers. Merchants will also have access to a statistics dashboard that identifies which activities and users are engaged most.
"An online shopper’s experience should not end at checkout. To build brand loyalty, e-merchants need to continuously engage customers. LoyaltyLion’s platform allows our merchants to reward customers for their engagement. We love that our merchants can now launch a completely customized loyalty program that fits their brand,” shares Estefania Londono, Partner Manager at PrestaShop. “I look forward to our growing partnership and the potential for our merchants to grow.”
PrestaShop merchants running version 1.5 and higher can install the module directly from their back office. After a 14-day trial, LoyaltyLion plans start at £99 per month (roughly $150) for merchants processing less than 800 monthly orders.