Digital marketing solution provider Webtrends has rolled out its Explore data exploration application to its Analytics on Demand client base.
Explore enables marketers and analysts to dive into customer data in order to gain some understanding of online behaviors. With greater visibility into customers' journeys (across devices and channels) brands can ultimately design a more engaging and consistent experience.
"The customer journey has grown to be incredibly complex, leaving marketers without the right tools to connect the dots across customer touch points," said Webtrends CEO Joe Davis. "Explore makes that connection, enabling brands to ask ad hoc questions about their data and get answers in an instant. Our clients, including Lufthansa and Nature Publishing, are now using it to uncover insights and answer questions the moment they arise."
750 Webtrends clients, including Lufthansa, Domino's Pizza, TomTom, and Toyota Europe, have access to this new innovation immediately.