E-commerce professionals are faced with countless decisions when it comes to the technology they choose to support their online initiatives. From which e-commerce platform on which to sell their products to which services will help them acquire and retain customers - merchants have their digital hands full.
Over the years leading technology providers have found a way to partner or integrate with other popular services so that their mutual customers can enjoy seamless (at least that's the goal) integration between the services. Bronto Software - a marketing platform for commerce - and Demandware - a cloud-based commerce platform - have met this expectation, announcing a Demandware Connector for Bronto, the latest update to Bronto’s full-service Demandware integration offering.
Available immediately through the Bronto AppCenter, the Demandware Connector allows mutual clients to integrate advanced marketing tools and functionality. They are now able to create relevant and personalized email campaigns with new features:
Emails: Send any message directly through Bronto for maximum deliverability, performance analysis and message design capabilities.
Recommendations: Insert recommended products, such as cross-sell offers or top sellers, into messages to drive conversions.
Data: Automatically import past-purchase details and any customer information collected within Demandware, including Active Data, for more targeted and personalized campaigns.
Apps: Leverage other Bronto offerings, such as Pop-up Manager, Cart Recovery and Coupon Manager.