Security is one of the most daunting challenges for businesses today.
Maxifier, a provider of performance optimization for premium publishers and media buyers, has introduced a new detection solution to identify fraudulent ad inventory.
Part of its buy-side optimization platform - ADMAX TRADE, Maxifier’s new solution analyzes campaign data to identify any performance anomalies signifying the likelihood of fraud across multiple levels including placements, sellers and publishers. Advertisers will be able to leverage the new detection solution to generate reports that highlight sellers, identify their risk level and indicate the fraud potential of their ad placements. Maxifier also states that in the next product release advertisers will be able to automate the process of suppressing sellers who are deemed as having a high risk of fraud.
"As much as 30-40 percent of impressions are fraudulent, and advertisers are wasting millions of dollars serving ads to non-existent consumers," said Maxifier CEO Denise Colella. "Our latest release is designed to help advertisers gain more transparency into fraud so that they can take positive action and have greater confidence about where their ads run."