Calendar marketing software ECAL is helping professional and amateur sports team connect with their fans via personal digital calendars and is also shedding light on the digital habits of sports fans.
The ECAL platform, which is leveraged by teams like the Chicago Bears, USA Volleyball and more than 28 international soccer teams, enables fans to choose what information they would like to receive from their favorite teams, such as match schedules, events, team and athlete appearances, gear sales and other information. In fact, more than 600,000 fans across the globe use the ECAL dynamic calendar service to connect with their favorite teams. The solution actually provides a unique way for brands to interact with their fans, as it enables them to bypass the inbox where content has a lot of competition, and share events directly with fans via personal calendars.
It is also important to note that ECAL recently revealed the findings of its March Sports Analytics Report, which sheds light on the digital habits of sports lovers. According to the data 73 percent of fans prefer to connect to their favorite teams via desktops, 26 percent prefer mobile devices and the rest prefer Facebook or other methods. Additional data shows that out of the fans who connect via mobile, iPhone is the most popular platform (49 percent), followed by Android (46 percent). Moreover, the data found that fans are interested in connecting via calendars, with the data revealing 70 percent of soccer fans connect via desktop calendars, compared to 67 percent of NHL fans and 73.5 percent of college sports fans. While this data isn’t relevant for all industries, it is important for every industry to know how their audience prefers to connect with their brand.
”The ECAL platform gives us valuable insight into how sports fans prefer to receive events-based communications, what calendar programs they use, who they are, and how they behave within the calendar space,” said Patrick Barrett, Founder and CEO of ECAL. “We see very high levels of engagement from the calendar space (via click-throughs) for generally high value items (such as buying tickets). We also expect to see the continued rise of the mobile device as the primary way to manage your important life schedule.”