Marketing automation provider Act-On Software has unveiled new product capabilities for sales reps, dubbed Act-On Anywhere and CRM Connector.
The new product features extend the use of Act-On Marketing Automation for both sales and marketing teams, as they enrich CRM data with marketing intelligence and prospect behavior to better personalize sales outreach.
CRM Connector, for instance, enables salespeople to see marketing touch points and lead scores so they can know why a lead has been qualified and assigned to them. In addition, users can prioritize the top prospects and spend more time selling, as well as access real-time behavior intelligence about a prospect’s interests and activities.
On the other hand, Act-On Anywhere enables salespeople to access detailed marketing engagement data about any company or contact while using any browser-based CRM system. Plus, users can interact with prospects on LinkedIn by viewing any prior interaction they may have already had with the user’s business through Act-On’s engagement timeline. Users can also optimize interactions on Gmail by using Act-On’s pre-built email templates with the mail app, as well as track email opens and clicks of any email sent.