With the majority of consumers belonging to 11 loyalty programs, companies need to step up their digital game to entice consumers to shop with them often.
For some ideas, marketers may want to turn to CrowdTwist, an omnichannel loyalty and analytics platform, which provided 41 of them in a recent ebook.
For example, brands should put its data to work, more specifically obtain a customer's birth date to acknowledge the occasion with a free gift, a discount or extra bonus points. Kellogg's does this by offering loyalty program bonus points and a $20 credit with Shutterfly.
Another example of CrowdTwist's loyalty marketing suggestions is to prompt participants to answer surveys/questionnaires by rewarding them with points, which provides brands with more customer insights. Ultimate Fighting Championship (UFC) offers its fans the ability to earn points by participating in occasional surveys.
These are just two of the loyalty marketing ideas that CrowdTwist offers, but at the end of the digital day, to succeed in this area requires companies to be relevant to what consumers want/who they are and that companies provide enough engagement activities to keep members interested.