Many CRM solutions, including Act-On and Nimble,have recently introduced features/solutions to enable sales teams to capture prospect data as they browse the Web; and more are on the way. B2B sales automation solution Visistat, for example, recently announced the launch of its own browser-based sales prospecting tool dubbed KickFire.
The solution enables users to access information about a company, and further, push contacts directly to a CRM and sales tools (e.g. SalesForce and LinkedIn), without having to leave a website. Kickfire also provides verified company "firmographics" including revenue, industry, and social profiles. Sales teams will also be able to access email and telephone numbers of decision makers by location and department, and even access real-time analysis of the digital services and technologies currently being used by the prospect.
With a recent survey from Gartner revealing that 67% of a salesperson’s time is dedicated to non-selling activities such as research, data entry, and other busy work, soklutions like VisiStat's KickFire could be what's needed within most modern enterprises. .
“KickFire™ was born as an internal tool for our own sales team. We found that over half of a sales person’s day was spent prospecting, researching and data entry -- we needed a single tool that would allow them to spend more time connecting with prospects and selling, instead of administrative activities,” said VisiStat CEO, Stephen Oachs. "With KickFire™ we were able to greatly increase our sales productivity efforts by combining the necessary tools into an easy to use browser extension. As a result, our sales people could prospect leads, conduct research and find contacts within seconds. Knowing this is a universal sales challenge, we decided to launch KickFire™ to the public to help other sales teams maximize their performance."