The Time is Now for Personalization

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You have likely heard about the practice for years, but if you're a 'Net professional today, chances are excellent that you're about to start using it more often.

A new report from real-time personalization provider Evergage found that 91 percent of marketers either use or intend to use personalization for online customer interactions within the next year. What's more, nearly 1 in 2 marketers surveyed (49 percent) intends to increase their budgets for personalization over the next year, with 80 percent planning significant increases of more than 10 percent.


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Several other interesting findings were revealed in the survey, including: 

+ The primary places for personalization are on the website (76 percent), mobile sites (29 percent), Web applications (22 percent) and mobile apps (16 percent)

+ The most common methods for personalized content delivery are inline content (53 percent) and call-outs (41 percent)

+ When segmenting visitors, marketers use several different methods, the most popular being the type of content viewed (48 percent), location (45 percent) and time on site (36 percent)

+ One-third of those using real-time personalization report increased e-commerce revenues, and 73 percent see increased visitor engagement

"Personalization is an age-old concept, but extending the customized experience to online visitors in real time – based on deep customer analytics – is a new way to ensure each and every interaction with a prospective customer is relevant and engaging," said Karl Wirth, co-founder and CEO of Evergage. "When nearly 90 percent of marketers realize lift from personalization initiatives, it's clear that those who embrace this strategy will outperform those who do not."

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