B2B predictive marketing software Radius has launched a new capability that will enable marketers to define segments and gain a "360-degree view" of the best opportunities in their market.
These new "Custom Signals" feature take advantage of both internal Salesforce fields as well as the Radius Business Graph (a collection of more than 50 billion signals including industry, location, revenue, technologies, social, etc., on every U.S. business).
Radius can now essentially process custom Salesforce fields such as multiple product lines, price points, campaigns, marketing channels, customer health score and more, creating a more streamlined workflow. Marketers can use that data in segmentation initiatives, finding new markets for products, up-selling or cross-selling to existing customers and identifying high performing channels. There are obviously numerous possibilities.
“Enterprise companies have many use cases for segmentation. Custom Signals create the flexibility required by marketers to leverage fields within their CRM, along with those provided by Radius, to precisely define and use segmentation for different business needs. We’ve built this capability recognizing that our customers - in particular those with multiple products and marketing channels - need a way to extend the use of Radius with more flexibility," said Arup Banerjee, SVP of Product Management.