Video is killing it - U.S. advertising agencies and marketers spend approximately $1.5 billion on mobile videos ads in 2014 and it is only expected to grow in the years to come, projected to increase to more than $6 billion by 2018.
As you might expect, interest among advertisers and marketers is driving immense amounts of innovation. MobileFuse, for example, has released a mobile video advertising platform that uses location-based data to understand context and users' mindset in order to optimize ads based on viewers' real-time behaviors.
The MobileFuse Mindset Video solution uses location data - down to the square meter - and "infuses" it with environmental data including time of day, weather conditions, local even information and even census data.
By taking this circumstantial information into account, advertisers gain a broader view into the user experience, which makes it possible to deliver video ads to receptive, appropriate audiences.
“Video is a strong, emotional medium that provides a richer, more interactive experience for viewers,” said Ken Harlan, CEO of MobileFuse. “Harnessing the ability to connect with audiences when they are in the right mindset elevates the power of video to the next level. With Mindset Video, brands and agencies can spend advertising dollars more efficiently by confidently targeting the right audience at the right time and directly impacting their bottom line.”