Data visualization software Tableau announced the acquisition of Infoactive this week, a Montreal-based startup that turns raw data into infographics.
Infoactive helps users turn their data into mobile-friendly and interactive infographics with a very easy to use drag-and-drop interface that requires little in the way of expertise to operate or master.
The solution won the award for Best Bootstrap Company at SXSW in 2013 and had a rather successful Kickstarter campaign the same year. While infographics have (somewhat) fallen out of vogue with marketers, the acquisition makes a great deal of sense for Tableau and the data analysts, bloggers, journalists, and researchers that use its platform; those charged with presenting data in creative and compelling ways to others.
“Our goal at Infoactive was to blend our passion for data and design to help people make sense of information,” said Trina Chiasson, CEO of Infoactive. “We’ve always admired Tableau’s mission to help people see and understand data and we’re thrilled to work together to pursue our shared vision.”
Launched in 2010, Tableau's Public solution has been used to "create, publish and discover" over 500,000 data stories that have been viewed over half a billion times. Companies including the Wall Street Journal, La Nacion and CNBC currently use Tableau Public for many of their data visualizations.