Tech behemoth Oracle announced that it has signed an agreement to acquire Maxymiser, a cloud-based software-as-a-service platform that enables marketers to test, target and personalize digital experiences (both Web and mobile).
Oracle will reportedly add Maxymiser to its existing Oracle Marketing Cloud offering.
Maxymiser currently optimizes over 20 billion customer experiences per month for brands including Allianz, HSBC, Lufthansa, Tommy Hilfiger and Wyndham.
“Companies are increasingly seeking innovative ways to differentiate their brands while increasing both ROI and loyalty based on optimized customer experiences,” said Thomas Kurian, President, Product Development, Oracle. “Together with Maxymiser, Oracle Marketing Cloud enables enterprises to stop guessing and start delivering what customers want across all digital channels and devices.”