Video and audio streaming service provider Wowza Media Systems has released a private label product that will enable any enterprise (or individual) to deliver a white label custom mobile encoding solution to their own users.
Wowza GoCoder Private Label offering allows for the deployment of a version of Wowza's mobile streaming application Wowza GoCoder (a mobile app for encoding and live-streaming events) but which is both brandable and customizable. That white-labeled, live streaming app can then be offered on the Apple App Store or the Google Play Store.
As brands and consumers become more comfortable with video, Wowza is positioned well to serve agencies and brands very well and it seems to already be making some virtaal headway in this regard.
Ensemble Video, for example, developed a mobile app using the GoCoder Private Label product. The new EnsembleLive app (iOS and Android) enables customers to easily record content directly to an Ensemble Video media library, while live streaming video and audio in real-time directly from a smartphone or tablet.
"In today's mobile-obsessed world, success relies on sharing what's happening from anywhere, at anytime," said Andy Covell, CEO and founder, Ensemble Video. "The GoCoder Private Label offering gives us the flexibility and customizations we need to simplify mobile streaming and recording workflows. Wowza Media Systems continues to provide innovative streaming technologies that we can leverage to enhance content creation and viewing, and stay ahead of the curve."