Netbiscuits is helping Web pros identify customers across devices, as the mobile software solutions provider unveiled a new cross-device identification tool.
The tool, dubbed Visitor ID, can be leveraged to recognize returning Web visitors regardless of device used to access the site. With the tool, marketers can get a single-view of a visitor’s behavior across their multi-device journey, which can help them improve the user experience and boost marketing conversions.
It is also important to note that data from Netbiscuits’ Visitor ID can be integrated into an organization’s own database or CRM system. Moreover, the tool helps brands increase conversions because they are able to deliver targeted content to visitors, including content that matches a customer’s device and context.