Many existing marketing automation solutions are focused on the small and mid-size market, but companies with a larger footprint need a solution to match and truly viable solutions are, albeit slowly, emerging.
Marketing automation solution Act-On Software, for example, just released a version designed and developed exclusively for larger, global enterprises.
Act-On for Enterprise (starting at $1800/mo with a two-year contract) features multi-dimensional lead scoring (which provides the ability to create more than one score sheet based on different scoring needs such as variations in lead scoring models based on product lines or separate scoring models for new prospects and existing customers), Security Assertion Mark-Up Language (SAML) integration (which makes it possible for enterprise users to log in using their existing enterprise credentials, as well as a data studio that enables users to visualize, select, configure and move data from Act-on to any business intelligence (BI) platform.
"Act-On is changing the status quo in enterprise marketing automation. We've taken the strengths that distinguish us in the SMB market -- simplicity and usability, and added enterprise functionality and scalability," said Gal Josefsberg, VP of Product Management at Act-On Software. "Now, large enterprises can capitalize on ease of use and a streamlined implementation process, and as a result realize ROI quicker."