Believe it or not, the phone call is still a really important channel for brands both large and small and technology vendors are well aware of this.
Call-tracking and analytics service CallRail, for example, announced that it has partnered with programmatic marketing solution Aquisio to bring call conversion data into the bid management and reporting platform. The integration leverages Acquisio's unique tracking ID technology to match phone calls tracked by CallRail with campaign, ad group, ad, and keyword data from Acquisio.
CallRail has existing integrations with ad platforms like Adwords, but it's the first with a PPC bid management platform.
“Connecting businesses with real world customers is one of our main goals. With CallRail as a new partner, we feel confident that we are continuing to offer our clients a full range of the very best call tracking options to enhance their business. Many of our clients already use CallRail, so this integration is a necessary and important addition for us," says Marc Poirier, co-founder and CEO of Acquisio.