Digital Marketers Pick Up the Phone

Posted on

  • email
  • twitter
  • facebook
  • share this

share this


Believe it or not, the phone call is still a really important channel for brands both large and small and technology vendors are well aware of this.

Call-tracking and analytics service CallRail, for example, announced that it has partnered with programmatic marketing solution Aquisio to bring call conversion data into the bid management and reporting platform. The integration leverages Acquisio's unique tracking ID technology to match phone calls tracked by CallRail with campaign, ad group, ad, and keyword data from Acquisio.

CallRail has existing integrations with ad platforms like Adwords, but it's the first with a PPC bid management platform.


 SUBSCRIBE to Website Magazine - 12 Issues FREE


“Connecting businesses with real world customers is one of our main goals. With CallRail as a new partner, we feel confident that we are continuing to offer our clients a full range of the very best call tracking options to enhance their business. Many of our clients already use CallRail, so this integration is a necessary and important addition for us," says Marc Poirier, co-founder and CEO of Acquisio.

Login To Comment


Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

Be the first to comment on this article

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter