Qubit is helping retailers optimize their online shopping experience with the launch of three new solutions for its Experiece Management Platform.
Qubit provides a data-driven customer experience platform that is built around the needs of omnichannel businesses. The platform integrates analytics, segmentation, Web personalization and testing functionalities with its Visitor Cloud, which is a real-time data supply chain. The company’s new experience management solutions include Social Proof, Voice of Customer and Product Recommendations.
The Social Proof solution, for example, creates a sense of urgency with messaging via real-time notifications based on the activities of other site visitors. Conversely, the new Voice of Customer solution automatically analyzes customer feedback as well as reveals topic trends and the associated sentiment. This data can be leveraged to assess how likely visitors are to recommend products so that retailers can tailor the site experience moving forward. Lastly, the Product Recommendations solution applies “other people have looked at this” logic to recommendations, encouraging consumers to discover more products. Recommendations can also be based on the knowledge of the consumer’s last viewed products.
“Delivering a personalized buying experience requires a very sophisticated data architecture focused around a golden record of the visitor. That can be costly, labor-intensive and can be rendered ineffective if you’re using a number of single point solutions that weren’t designed to work together,” said Graham Cooke, founder and CEO of Qubit. “At Qubit we streamline and simplify the entire experience with our platform so businesses of all sizes can focus on making their big ideas a reality. We are excited to work with clients such as Indochino, DrJays and Victoria Plum to optimize their digital channels and help them create memorable online experiences for their customers.”
It is important to note that these new solutions are being launched just a few weeks after the company’s Qubit Mobile solution, which gives users the ability to test and personalize within mobile apps. All of these offerings add to Qubit’s omnichannel solution set that also includes Landing Page Optimization and Merchandizing functionality.