Testing has long been considered a critical tactic in not only improving the user experience, but also key performance indicators as presenting multiple variations of a landing page, ad or other brand collateral removes doubt about which will perform better. That's not to say, however, that all brands have adopted it in their day to day.
Over the last several years, however, Optimizely’s A/B testing product has introduced the practice to thousands of Web professionals and become the go-to tool for those seeking to optimize their digital campaigns, and its popularity is only expected to grow. The company announced $58 million in Series C funding ($146 million to date) after experiencing triple-digit revenue growth and strong adoption across key verticals like retail, travel and media.
The funding round was led by Index Ventures with participation from Andreessen Horowitz, Bain Capital Ventures, Battery Ventures, Benchmark Capital, among others.
With this Series C funding, Optimizely will advance its personalization and testing products, expand its partner ecosystem and continue to build upon its experience optimization platform.