Internal Communication with Hoopla

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With the rise of distributed workforces and with email becoming a rather cluttered channel, companies are looking for a different way to handle internal communication and once again are turning to technology to make it happen.

Visual communication solution Hoopla has launched the next generation of Hoopla TV, an offering that aims to promote transparency, improve performance and keep employees engaged by allowing them to broadcast key events, metrics and milestones anywhere and at any time. Consider Hoopla an alternative to the traditional methods of communicating company news, recognizing employees and celebrating achievements that no longer appeal to today's workers. Instead of managers sending emails with goals, metrics and congratulations, or writing them on a whiteboard, Hoopla provides an opportunity to boost transparency and visibility by broadcasting common goals and milestones across a platform that people want to engage with.

"We are leveraging mobile and video technology in a new way to help companies keep up with how people work today," said Hoopla CEO Mike Smalls. "Ultimately, it's about motivating employees to focus on the activities that lead to success and helping businesses perform at the highest level."

Companies can quickly set up Hoopla TV through an intuitive drag-and-drop user interface that allows managers to add customized leaderboards, challenges and news that employees can view on the Web, their mobile devices and office TVs. When an employee reaches a preset goal, Hoopla sends out an automatic notification for the employee to personalize with a photo or selfie and comment on their achievement to amplify an exciting, energized and connected company culture.

Hoopla connects with Salesforce so that leaderboards and updates are broadcast as soon as the employee enters new info into the system. Hoopla has now expanded to enable all departments to quickly input new metrics directly through the user interface or by uploading a spreadsheet. Customers using Hoopla have reported rises in productivity ranging from 30 to 200 percent. In addition, they have reported higher levels of motivation and connectedness among teams and across the entire company.


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