Digital Death to Product Hunt

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Product Hunt, a Y Combinator-backed website that enables users to share, discover, vote and discuss new products, is arguably one of the most popular digital destinations available today for those in the tech space.

With such a relatively simple concept, however, it is somewhat surprising that similar offerings have not emerged. That could change at any time, however, and the fall of Product Hunt could be swift.

The reason? It's not a very complicated platform. There's really nothing truly unique or sophisticated from a technology standpoint about this digital darling - its success relies exclusively on the interest and loyalty of its users; something in often desperately short supply in the tech industry.

The simplicity of Product Hunt means that clones will come; and they will come quickly and in droves. In fact, I recently came across a WordPress that which offers up pretty much the exact same functionality as Product Hunt. With WordPress having a 25 percent market share of all CMSs, it's not too far outside the realm of possibility that thousands, perhaps tens of thousands, of clones (on any and every conceivable topic) could emerge.

The Plugin Hunt theme for WordPress, developed by Epic Plugins, is easy to install, is highly customizable and, most importantly, offers functionality including front-end posting for users, voting capabilities and more (like user-submitted categories). What's more, the theme costs just $79 USD.

Product Hunt's success, of course, won't be easy to mimic, but Web professionals around the world should know that they too can create a destination site with the exact same functionality. You never know, with a little hustle, you could be the next darling of the digital world.


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