Often referred to as the "subscription economy," consumers have their choice of subscription services - from clothing to software - with no end in sight.
The idea that end-users can pay a fixed monthly rate for a personal stylist (like the offering from Birchbox), access to business tools (like that of Adobe) or even grooming products (think Dollar Shave Club) has caught on and now companies of all types and sizes are trying to figure out how to cash in. Often, implementation starts and ends with billing - made even more difficult when transactions cross borders.
Today, global payments technology company BlueSnap has announced that Zuora, a provider of subscription billing and commerce and finance solutions, has integrated with its platform to provide merchants with global, mobile payments in order to reach shoppers in 180 countries with frictionless checkout with maximized payment conversions.
With the BlueSnap and Zuora integration, merchants will have access to a global checkout experience to increase their conversions. With BlueSnap, transactions are automatically routed to multiple acquiring banks globally to ensure maximum payment success rates.
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