Email marketing platform GetResponse has added webinars to its suite of email marketing and marketing automation features, potentially providing enterprises with an additional opportunity to engage their audience of customers and prospects and drive more leads.
The solution includes registration landing pages for capturing leads and nurturing them with automated invites and reminders. Webinar organizers will be able to create online meeting rooms where up to four presenters can share content using various built-in tools, including a slideshow presenter, digital whiteboard, image gallery and YouTube player. Presenters can also upload a variety of documents for review, markup and collaboration. The GetResponse webinar system even includes a screen-sharing engine, instant online polling, and open or moderated chat which can be translated into 52 languages. Thanks to the recording feature, presenters can share their webinar content with attendees, or with the entire Web world.
“Our top priority has always been to keep up with the needs of our customers and provide solutions that support their goals,” said Simon Grabowski, GetResponse Founder and CEO. “Webinars add a powerful new dimension to their marketing capabilities, at a price that’s affordable for companies of any size.”