With the immense amount of data available to brands today it can be easy to overlook sentiment, which can prove detrimental to effective analysis.
While there are numerous SaaS solutions on the market to conduct sentiment analysis, more needs to be done to include sentiment analysis into the enterprise workflow and solutions are emerging to do just that.
Lexalytics (a provider of text analytics solutions), for example, announced today that its Semantria® software-as-a-service (SaaS) platform is now available as a desktop application for Mac users. The solution will enable analytics professionals in customer experience management or social media marketing to analyze the sentiment and meaning of text documents stored locally on a Mac via the Semantria platform.
“This is different than providing an API and will open the door to simple integration and use with a wide range of different applications. If it’s on your Mac desktop, you’ll be able to easily integrate with text analytics, enabling the critical addition of context to your analysis that would otherwise be missing," said Jeff Catlin, CEO, Lexalytics.
Currently, Semantria for Mac pulls in Excel format files, including files exported from applications like SurveyMonkey and Google Forms, as well as handling directories populated with text files. Outputs include Microsoft Excel spreadsheets, compatible with visualization tools like Tableau, Qlik, Microstrategy, as well as JSON format output -- suitable for ingestion in Elastic Search and other tools.