London-based men's lifestyle and retail store The Dandy Lab is now using Cisco's Internet of Things technology to merge the digital and physical words of retail, creating an interactive "living laboratory" for providing personalized experiences for customers.
The Dandy Lab worked with Cisco to implement a number of IoT technologies which encourage shoppers to interact with products and displays for a blended physical and digital experience. Similar to working with a personal shopper, patrons have the ability to search and match clothing, for example, and allows retailers to optimize business processes through the use of real-time data analytics.
Consumers, for example, can engage with interactive mannequins that actually talk to them through a smartphone application (sharing product information and highlighting special offers), and even receive recommendations on what matches or clashes (through an in-store camera that scans items as the customer holds or wears it). The benefits for retailers are also quite impressive.
CMX, Cisco's location analytics and engagements platform, and Cisco Meraki Wi-Fi, work with The Dandy Lab to enhance business planning and understand store traffic patterns. By using Meraki's access points to detect visitors via their mobile devices, owners can extract analytics from all connected and unconnected Wi-Fi devices in the store. This optimizes customer engagement and gives owners the ability to optimize on storefront designs and displays.
"Physical retail stores are building new business models to increase brand preference and meet digital shoppers' lifestyle preferences," said Shaun Kirby, CTO, WARP Accelerated Rapid Prototyping at Cisco. "To remain successful in today's increasingly digitized world, retail stores must bring together the physical and digital into one omni-channel experience that delivers a more personalized, interactive shopping journey for consumers."