Video provides a excellent opportunity to help enterprsies raise awareness and generate conversions but to date creating those assets and measuring the response from video initiatives has been relatively difficult. That's beginning to change.
Wideo has just released new interactive video technology and analytics tools that should allow businesses to more easily create and distribute professional videos, and do so from the convenience of one platform.
Videos shared or embedded from Wideo now support interactivity and toggling between streaming mode and slideshow presentation by clicking a button on the player. Wideo users can also add clickable call to actions in their videos, and a new dashboard will reveal metrics on video views, audience demographics, and form submissions - allowing marketers to track performance.
“Through interviews with our users, we saw a theme emerge: businesses use our tool because it provides them with the flexibility and functionality to easily make video stories — whether it's a marketing video or company announcement," said CEO and co-founder Agu De Marco.
"A solution like this is unique because it helps marketers meet the growing consumer demand and buying power of video.”