Companies focused on great experiences can no longer afford to be mired in document processes that are slow and inefficient.
According to a recent survey by IDC, 72 percent of businesses reported that improving document processes would increase customer satisfaction, yet 80 percent of those processes still rely on paper. Despite the obvious benefits, few have embraced available technologies to do so.
Adobe, however, took a big step toward making e-signatures easier for brands to use this week, rebranding its Document Cloud eSign service (built on Adobe’s 2011 acquisition of EchoSign) as Sign, and announced the integration of the service within its Marketing Cloud's Experience Manager Forms.
Adobe Sign features an upgraded and modernized mobile app experience, and works seamlessly with Adobe Experience Manager (AEM) Forms - a key part of Adobe Marketing Cloud - helping organizations to go completely digital with anything from credit card applications to government benefit forms or medical forms
“Every company and organization should be laser-focused on delivering the best customer experience possible, and the best experience does not involve paper,” said Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe. “Today we further strengthen the value that Adobe Document Cloud and Adobe Sign bring to our global customers as the only complete solution that transforms paper-based transactions into 100 percent digital workflows.”