In today's omnichannel world, it's neccessary for consumers to have a consistent product content experience.
Creating, managing, and syndicating product content (content that serves the needs of each retailer and retail experience), however, demands collaboration and integration with numerous systems and it can quickly prove overwhelming to unprepared (and under prepared) retailers.
Fortunately, there are many solutions available, such as Salsify, which all but eliminate challenges that arise from omnichannel optimziation initiatives.
The product content management (PCM) platform recently expanded its product offering, and combined elements of Product Information Management, Digital Asset Management, Product Content Syndication, and Digital Product Catalogs.
PCM solutions like this are becoming quite common in the realm of e-commerce, so what makes Salsify stand out?
Salsify's product content management platform makes it possible to create, manage, and collaborate on data in a single location, empowering organizations to centralize and transform their assets (images, videos, and other files) for use across ecommerce, marketing, sales, and product teams. What's more, those ecommerce teams are able to prepare and deliver product content to every endpoint, with built-in requirements for hundreds of retailers including Walmart, Google, Amazon, and Jet.com.
PCM solutions are ideal (if not essential) for larger retailers that distribute their goods through a variety of channels and need a solution to make omnichannel management a reality.
"Salsify is the most robust platform available to address our specific challenge: how to manage our product content across 60 different dot-com sites, as well as our own ecommerce site," said Jen Gulley, director of ecommerce marketing & operations at WestPoint Home. "With Salsify, our sales have increased because of how much faster we're able to provide our ecommerce partners digital product catalogs. Buyers no longer have to manually comb through 3,000 SKUs because we can send them customized marketing-ready feeds in minutes."